Cam 01 — AerialPhotography is a production problem first.
Riser confirmed, light read on the runway, exposure agreed with the lighting desk, team briefed. Every photographer knows their position and their frame before the first exit.
Alberto MaddaloniH−4:00
The show lasts fifteen minutes.The production doesn't.
Twenty years photographing fashion shows and show events — as photographer, coordinator and production manager.
One team, one standard, from call time to final delivery.Cam 01 — AerialScroll — the work ↓Runway · Details · Atmosphere · Reportage · Setup
01 / 06Cam 01 — Aerial
Alberto MaddaloniH−4:00
The show lasts fifteen minutes.The production doesn't.
Twenty years photographing fashion shows and show events — as photographer, coordinator and production manager.
One team, one standard, from call time to final delivery.Cam 01 — Aerial
Cam 02 — RiserEvery look. Full length, sharp, consistent.
The runway record is the file set the studio, the press office and the archive will use for months — consistent framing, consistent colour, from Look 01 to the finale.
Cam 03 — Behind the cameraClose enough to read the stitching.
Embroidery, hardware, fabric in motion — the frames the studio needs to show the work inside the clothes.
Cam 04 — The roomThen the room takes over.
The designer's walk, the applause, the front row, the light on the last exit. Atmosphere is the other half of the job — the images that carry the show to everyone who wasn't in the room.
Cam 05 — Editing bayApproved before the room empties.
Real-time photo direction: the client sees, selects and approves while the event is still happening — no waiting, no surprises. Post-production starts immediately.
All cams — WrapThe files land. The show ends.
Press selection, social cuts, full-look archive — named, formatted and delivered the same day. Not the same week.
01 / 05 · runway
runway
Full looks — head to toe
02 / 05 · details
details
Fabric, hardware, hands
03 / 05 · atmosphere
atmosphere
The room, the light
04 / 05 · reportage
reportage
Events & presentations
05 / 05 · setup
setup
The set, before the show
The method01 / 08
D−60 → H+8:00
The clock starts two months early.
A show's photography begins long before the venue opens and ends when the files land. Preproduction to delivery: one method, one point of contact.
PreproductionAsset definitionTool developmentProductionDelivery
Preproduction02 / 08
D−60
Designed before anyone lifts a camera.
Brief, venue, light study, call sheet, shot lists, timing — the whole production is planned on paper, weeks out.
The method
Asset definition03 / 08
D−30
Every asset defined before it exists.
Formats, crops, naming, usage, destinations — press office, social, archive. We map every file the show will need, before the first frame.
The method
Workflows & tools04 / 08
D−14
We build what the process is missing.
Selection, approval and delivery workflows — and the proprietary software that runs them — configured on the production, not the other way around.
The method
Production05 / 08
H−4:00
Show day. One chain, one contact.
From backstage call to finale — positions, briefs, protocols, internal team or external photographers. The entire photo production, managed end to end.
The method
Live photo direction06 / 08
H+20′
Approved before the room empties.
Real-time photo direction: the client sees, selects and approves while the event is still happening — no waiting, no surprises.
142 frames · 12 selected · 02 approvedPost queue open
Post-production07 / 08
H+4:00
Half the time. No compromise.
Editing runs on proprietary AI workflows inside our own pipeline — colour, cleanup, crops, every format the press office and social team need.
The method
Delivery & assets08 / 08
H+8:00
The files land. The show ends.
Press selection, social cuts, full-look archive — named, formatted, delivered and managed as a living asset library. Same day, not same week.
The method — complete
Production & technology
One point of contact for your photo production.
A brand's photography doesn't end when the last shot is taken. It begins months earlier with planning, and it ends when the files arrive in the right format, to the right client, at the right moment. We manage the entire process end to end — solo or with a team — with proprietary tools built to make every phase faster, sharper, more controlled.
01
Photo production management
Selection and coordination of photographers, workflow management, post-production direction — a single point of contact for everything.
02
Real-time photo direction
While the event is still happening, the client sees, selects and approves the images. No waiting, no surprises.
03
AI-assisted post-production
Accelerated editing workflows powered by proprietary AI tools. Half the time, no compromise on quality.
04
Asset management
Naming, formats, archive and delivery pipelines — every file where it needs to be, the same day.
Custom development
Our workflows and tools started as answers to specific production problems. When a client's process has one — selection, approval, archive, delivery, content pipelines — we design and build the tool that closes it. Configured on their process, not the other way around.
From brief to final delivery. With tools no one else has.
Twenty years of shows & events
For brands like
Saint Laurent
Celine
Gucci
Off-White
Max Mara
Moncler
Tod's
Ferragamo
Hugo Boss
Stone Island
Sunnei
Ferrari
Swarovski
Tiffany
Calzedonia
Birkenstock
Luisaviaroma
Camera della Moda
Fashion shows, show events and presentations over twenty years — as photographer, coordinator and production manager, on assignment through the industry's leading production and communication agencies.
SS27H+8:00
Planning your SS27 show?
Milano · September 22–28. Paris · September 28 – October 6. If your show or presentation needs photography and production that arrive together, let's talk before the season locks.
Prefer email? [email protected]